![]() Further, using the three aspects of quality tourism as a framework, case studies are presented to (1) analyze the adoption of the quality tourism paradigm at community-based tourism destinations in Yogyakarta and, (2) propose recommendations to transform these destinations to become quality tourism destinations. Having visited quality tourism in tourism, sustainable tourism, and marketing-related literature, we propose that it pertains to three aspects 1) quality, high-value, and satisfying tourism products and services, 2) consumers who will ‘happily’ pay more to enjoy the high-value experience, and 3) aspect of ethics, transparency, and respect towards human, nature, and culture. This paper attempts to explore the literature on this subject. Quality tourism which has been recently proposed as the tourism development paradigm is still poorly defined.
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